Author name: rama

UAE Advertiser Permit – All What You Need to Know

The UAE Media Council’s Advertiser Permit (Mu’lin) is a digital license introduced under Federal Decree‑Law No. 55 of 2023 on media regulation. It is mandatory for anyone—residents, companies or visitors—publishing promotional content (paid, gifted or barter) on social media, websites or apps. The permit aims to professionalize influencer marketing and protect consumers by ensuring transparency […]

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1 Billion Followers Summit 2026 – Why Content Creators Should Pay Attention

The world’s largest gathering of online creators just wrapped up in Dubai. Far from being an event you might have missed, the 1 Billion Followers Summit (9–11 January 2026) offers important lessons for anyone building audiences and businesses online. Over 30,000 visitors, 15,000 creators and 500 international speakers converged on Emirates Towers, Dubai International Financial Centre and the

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Great Place to Work® Middle East reveals the ‘Best Workplaces in Public Sector™ list in KSA and UAE for the year 2025’

On November 27th 2025, Great Place to Work® – a global research, training and consultancy firm that recognizes the Best Workplaces™ in over 60 countries worldwide – has revealed the Best Workplaces in Public Sector™ in KSA and UAE. This list highlights 10 winners in KSA and 10 in UAE that exemplify how a supportive

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Great Place to Work® Middle East unveils the Best Workplaces for Women™ 2025.

On September 25th 2025, Great Place to Work® – a global research, training and consultancy firm that recognizes the Best Workplaces™ in over 60 countries worldwide – has revealed the 100 Best Workplaces for Women™. This list recognizes 25 large, 25 medium, and 50 small organizations that exemplify workplace inclusivity and empower women through innovative

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GPTW Middle East announces the 2025 Best Workplaces for Women™

On September 25th 2025, Great Place to Work® – a global research, training and consultancy firm that recognizes the Best Workplaces™ in over 60 countries worldwide – has revealed the 100 Best Workplaces for Women™. This list recognizes 25 large, 25 medium, and 50 small organizations that exemplify workplace inclusivity and empower women through innovative

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‘Best Workplaces for Women 2025 revealed by Great Place to Work® Middle East

On September 25th 2025, Great Place to Work® – a global research, training and consultancy firm that recognizes the Best Workplaces™ in over 60 countries worldwide – has revealed the 100 Best Workplaces for Women™. This list recognizes 25 large, 25 medium, and 50 small organizations that exemplify workplace inclusivity and empower women through innovative

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The Hidden Cost of Going Unlicensed: Why UAE Influencers Can No Longer Ignore Compliance

The influencer economy in the UAE has matured from a trend into a thriving commercial ecosystem — one that now demands accountability, professionalism, and transparency. With the UAE Media Council (UAEMC) tightening regulations, influencers and content creators who fail to obtain the necessary permits are not only risking their careers but also jeopardizing the credibility

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How to Write a Campaign Brief That Creators Actually Love

In influencer marketing, your campaign brief isn’t just a document, it’s your creative handshake with the creator.A well-written brief inspires originality, builds trust, and ensures that brand goals align with authentic storytelling. When brands master the art of writing briefs that creators actually love, they unlock the secret to consistent, high-performing content. Here’s how we

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2025 Best Workplaces in Asia: Insights from 7.5 Million Employees

Gulf Cooperation Council, August 28, 2025 – Great Place To Work® announced its Best Workplaces in Asia™ for 2025. The list is based on confidential survey data, with over 3.2 million individual responses representing the experiences of nearly 7.5 million employees from across the region. million employees from across the region.   Companies on the

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