Social Media News

1 Billion Followers Summit 2026 – Why Content Creators Should Pay Attention

The world’s largest gathering of online creators just wrapped up in Dubai. Far from being an event you might have missed, the 1 Billion Followers Summit (9–11 January 2026) offers important lessons for anyone building audiences and businesses online. Over 30,000 visitors, 15,000 creators and 500 international speakers converged on Emirates Towers, Dubai International Financial Centre and the […]

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The Hidden Cost of Going Unlicensed: Why UAE Influencers Can No Longer Ignore Compliance

The influencer economy in the UAE has matured from a trend into a thriving commercial ecosystem — one that now demands accountability, professionalism, and transparency. With the UAE Media Council (UAEMC) tightening regulations, influencers and content creators who fail to obtain the necessary permits are not only risking their careers but also jeopardizing the credibility

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How to Write a Campaign Brief That Creators Actually Love

In influencer marketing, your campaign brief isn’t just a document, it’s your creative handshake with the creator.A well-written brief inspires originality, builds trust, and ensures that brand goals align with authentic storytelling. When brands master the art of writing briefs that creators actually love, they unlock the secret to consistent, high-performing content. Here’s how we

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Meet the UAE’s Nano Travel Creators You’ll Want to Follow in 2025

Forget glossy magazine itineraries and million-follower influencers. These ten nano travel content creators are the ones quietly taking over your Explore page—with honest stories, stunning visuals, and destination inspiration that actually feels within reach. Maryam | @by_wanderer_   View this post on Instagram   A post shared by مريم العوضي (@by_wanderer_) With an eye for

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Top 10 Fashion Influencers in KSA to Follow for Eid Al-Fitr 2025 Outfit Inspiration

Eid is the perfect time to dress your best, and if you’re looking for the latest fashion trends in KSA, Instagram’s top influencers have you covered! Whether you’re into traditional elegance or modern chic, these fashion icons will inspire your Eid wardrobe with their impeccable style. This guide is for both men and women, helping

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Best Micro Fashion Influencers in the UAE to Follow for Ramadan 2025 Style Inspiration

As Ramadan 2025 approaches, the quest for the perfect modest yet chic wardrobe begins. Whether you’re preparing for serene Iftar gatherings, elegant Suhoor nights, or simply elevating your everyday Ramadan style, micro fashion influencers in the UAE offer the ultimate inspiration. These rising trendsetters may be small in following but are grand in impact, curating

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Top 10 Mid-Tier Chefs in the UAE to Follow This Ramadan 2025

Ramadan is a time for reflection, family gatherings, and sharing meals that bring everyone closer. With iftar and suhoor taking center stage, finding the right inspiration for your kitchen can make all the difference. Here are 10 amazing mid-tier chefs based in the UAE who are sharing incredible recipes on Instagram—perfect for this special month.

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Influencer Marketing Glow-Up: Trends You Need to Slay in 2025

The influencer marketing landscape is evolving faster than ever, and 2025 promises a wave of transformative trends. From the rise of employee-generated content (EGC) to AI-powered strategies, the game is all about authenticity, innovation, and smarter connections. If you want to stay ahead, it’s time to rethink your approach. Here’s a snapshot of the trends

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