Marketing Campaigns are launched to help you achieve your advertising and marketing goals. Influencer marketing is a marketing approach that involves using social media and celebrity or influencer endorsements to win consumers or expand a company’s audience. It sounds simple but finding the right influencer to endorse your brand, is the real challenge. the new age of technology has given influencers a very strong impact in marketing and the power to help educate thousands if not millions of people. Give your product to an influencer that fits the perfect customer picture, and your product could become a holy grain to have across social media, it increases your brand’s value and authenticity among other things such as brand engagement rate which directs customers to share your products with their friends there for growing your audience even more! Once you start the right way to market the product, there’s no going back! It becomes your time to step into action!
In this blog, you’ll learn and come across the plan of action that works best for your campaign.
To begin with, who are influencers?
An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
An influencer has a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
However, the word ‘influencer’ is used in a very loose term. Every time you hear the word influencer, you imagine someone like Bella Hadid or a controversial YouTuber like Austin McBroom. However, the term ‘influencer’ is much more than that. It is a broad term that includes many kinds of brand partners such as Key Opinion Leaders, Content creators, and Public Figures. There are also influential people who have the power to bring a change within this network known as influencers.
Reasons why Brands should work with Influencers
Influencers are the most transparent and trustworthy two-way communication between their followers and brands. Working with influencers is important for many reasons. Here are the top five:
- Trustworthy: Most people, me as an example, trust influencers when it comes to buying a certain brand. This might be because most of the influencers and their followers are from the same generation or follow a certain trend, so they might share interests.
- Engagement: Influencers can engage their audience when they are talking about a certain brand, especially if they are creative in delivering the message. This will help in increasing reach and impression and having a more engaged audience.
- Fresh minds: Most influencers are in their 20s or 30s, so they still have fresh information from their qualifications, plus their own experience and perspectives that can help enrich the brands’ marketing strategies.
- Experts: Influencers spend their lives shuffling between different social media platforms, so they are familiar with the different ways of engaging their followers and communicating the message of the brands in the right way.
- Creativity: Influencers are smart enough to attract their followers by thinking outside the box. One way they use is writing in an attractive way that makes you feel that this is the most suitable option, or they put a picture for them having something from certain brands and write “tap for details” as a caption under the picture, and of course, curiosity will take you to the brands’ official page.
