We’ve always talked about influencers, and how they are a great tool many brands depend on to shine and attract more people to buy from to make this brand their favorite. But we’ve never talked about why they are that influential or powerful. The answer can take to more than ten pages long, but here’s a summary of what you must know:
- Appearance: maybe something came up to your mind when mentioning these words. People usually prefer those of good looking and associate them with credibility and trustworthiness. Think of these posts on social media when there is a charismatic person marketing or campaigning for a certain product. This opinion might influence the decision of followers in a positive way and leads to positive associations between influencers and brands.
- Similarity: People like following others who they have things in common with. Those influencers are mostly from the same age group, which means that they share interests, behaviors, and demographics. Psychologically, this means that followers know themselves from the people they follow, which helps in shaping their personal identity. In the end, followers get to know their influencers very well and whether what they are talking about is true or not.
- Experience: Social media influencers show you in many ways how expert they are in a certain field. For example, when you saw a female influencer making a makeup tutorial that turned out to be amazing, you immediately start following her and checking her updates for new videos. In this case, it shows that the degree of influence depends on the power the influencer has in a certain area and how much they are familiar with and how far they can gain their followers’ trust.
Influencer marketing and influencer campaigns
Influencer marketing is a marketing approach that involves using social media and celebrity or influencer endorsements to win consumers or expand a company’s audience. Since these individuals are regarded as experts in their fields, their followers are loyal and may even look up to them, recommendations from them serve as social proof for your brand’s potential customers.
What are the most common influencer campaigns?
Influencer campaigns include Product reviews, product launches, sponsored posts, unboxing, event, live shopping stream, and a how-to guide on new products to name a few campaigns.
What does it mean to Choose The Right Influencer for Your Brand?
The right influencers can help you grow your audience threefold, the new age of technology has given influencers a very strong impact in marketing and the power to help educate thousands if not millions of people.
Give your product to an influencer that fits the perfect customer picture and your product could become a holy grain to have all across social media, it increases your brand’s value and authenticity among other things such as brand engagement rate which directs customers to share your products with their friends there for growing your audience even more!
Using an influencer to endorse your brand can help reduce time and effort, building trust with your audience can take time and a lot of effort especially for new companies, however, influencers have already built their trust in their loyal consumers, therefore their endorsement is highly trusted and can help reduce the time needed for you to build trust with your consumers.
What happens when you choose the wrong influencer for your Brand Campaign?
Choosing the wrong influencer has many disadvantages for your company, their following and audience may not be the within the same range you aim to reach in order to sell your products or services, an example is picking an influencer with an audience of children aged 6-14 when your products are aimed at adults aged 18-28, the endorsement would not be effective, and at times a certain influencer may fail to create impressive content and in return waste your time. It is also important to not work with influencers that make content that goes against your companies beliefs as it would create a clash of interest in your customers and lead to you losing them instead, however that is why social eye exists, to help you pick the right fit and reach the perfect audience for your company’s success!